Rana Campbell is a marketing strategist, freelance writer, content creator, and podcast host who helps creatives and lifestyle entrepreneurs build brands that SHINE in the business world.By day, she works as a Marketing Specialist - and is responsible for all internal/external marketing initiatives including lead generation, social media marketing, content marketing, digital/PR outreach, and sponsorship/partnership strategies. Rana is also the host of the Dreams In Drive - a podcast she launched in January 2016 that teaches individuals how to take their entrepreneurial dreams out of PARK and into DRIVE. With over 60 episodes in her arsenal, she has interviewed top leaders in lifestyle and business and was featured on the iTunes Podcasts homepage Black Voices in Business category. Rana's work has been featured on MadameNoire, Blavity, Huffington Post, HelloGiggles, StyleBlazer, Fox 5 Good Day New York, XOJane, and Princeton Alumni Weekly. She is a native of Orange, NJ and is a 2013 graduate of Princeton University with a Bachelor of Arts in Sociology. She also is a proud graduate of the Emma Bowen Foundation media program. Her past work experience includes CBS Corporation, Vera Institute of Justice, and Princeton Career Services. When she isn't marketing or podcasting, Rana enjoys practicing her fashion photography skills, taking her favorite heels dance class, snuggling up with a good book or movie, and writing poetry. You can connect with her on social @rainshineluv, @dreamsindrive, or by visiting ranacampbell.com or dreamsindrive.com.
Here are my 3 tips for creatives building strong brands:
- LEARN YOUR “WHO”. Take time to learn exactly who comprises your audience. This may take time, but you’ll eventually develop a feel for what your audience looks like. Before launching my podcast, I was able to come up with a podcast “avatar” - a description of my ideal podcast listener. I was able to create this by surveying the audience, using anecdotal knowledge, and analyzing my social media & Google analytics. It was necessary that I get as detailed with describing my avatar as possible. You should strive to know EVERYTHING you can about your audience.
- FIGURE OUT YOUR AUDIENCE’S NEEDS. The best way to do this is to ask. One of my favorite questions to ask is “What are your current challenges?” The question “What episode is your favorite and why?” also allows you to see what type of content resonates. When you cater your content to your audience, you’re more likely to be successful. Adapting to feedback ensures that you are always keeping your audience (in my case - our “Dream Drivers”) first. They help me figure out which guests will be right for the show, what topics to explore, and the types of questions to ask. When I truly keep my audience first, episodes are much more successful.
-FUSE “YOU” INTO ALL YOU DO. I ensured that I stayed true to my personality and personal brand when building Dreams In Drive. I want my listeners to feel like we’re friends and I’m approachable. By weaving my personal #dreamdriving story into the show, doing 1-on-1 solo minisodes, and being active on social media, I’m able to show the story behind the brand. I’ve found that my Dream Drivers like connecting with me as a person, which has helped the brand grow. Don’t be afraid to sprinkle a little bit of you into what you do. At the end of the day, your audience will appreciate your authenticity.